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Why We Love Vintage | Life

A few facts...

1. The fashion industry is the world's second-largest polluter. Right behind the oil industry! (Animal agriculture is massive in the global warming issue as well but we will save that for another time!)

2. The world now consumes a staggering 80 billion pieces of clothing each year. This is up 400% from two decades ago.

3. One-in-six people work in the global fashion industry. A majority of these workers are women earning less than $3 per day.

4. 250,000 Indian cotton farmers have killed themselves in the last 15 years. Partly as a result of going into debt to buy genetically modified cotton seeds, courtesy of Monsanto.

5. Only 10% of the clothes people donate to charity or thrift stores get sold. The rest end up in landfills or flooding markets in developing countries like Haiti where they are bought by the box and kill the local industry.

Fast fashion has stormed the retail world for the past few years with people wanting cheaper clothes and faster trends. What was in last week may not be in this week, that means a quick trip to Primark to re stock on 'essentials' you don't actually need.

We have been selling vintage through various outlets for the past 5 years and it is a passion that both of us love. Yes we have been guilty in the past of buying into the latest trends and quick, easy cheap clothing but we, more than anyone, are not quoting that we are perfect! Vintage has always been about buying away from the mainstream channels, avoiding cheap consumerism and finding amazing gems, at good prices with an ethical view of recycling.

As an independent retailer selling Vintage and our own TIGERS EYE in house brand it can be difficult to compete with the Primark's and H&M's of the world. I remember seeing a Backbite post (another amazing female run indie brand) on instagram responding to a comment about how their prices are too expensive. Their response was that they are a small brand and pay all the people who they work with a fair wage from the seamstresses and pattern cutters to themselves and everyone else in-between. Their prices reflect this. We are so used to being forced to think a £5 top is a great deal, but who has suffered in the process to make that garment so damn cheap?

It is not ethical to create an item of clothing and sell it at minuscule prices - somewhere someone is losing out. I've seen some people quote that some items from Primark are too expensive now - 'This jumper was £12 which is quite expensive for Primark'. ?????
People are being blindfolded and fooled into these super cheap prices they have no concept of what goes into a product to be produced. And then when it has served it's one wear purpose, it just gets thrown away to add to the growing pile of landfill waste the earth just can't deal with.

We believe Vintage is the way forward. With so many people throwing clothing away, what is stopping them from recycling it? Vintage is recycling. It is taking the most amazing pieces from the past and re living it to create a greener and more sustainable world.

Shop TIGERS EYE Vintage Here


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